{"id":583,"date":"2017-05-12T09:57:22","date_gmt":"2017-05-12T09:57:22","guid":{"rendered":"https:\/\/grupok.es\/march-asociados\/servicios\/"},"modified":"2017-10-04T13:38:52","modified_gmt":"2017-10-04T13:38:52","slug":"services","status":"publish","type":"page","link":"https:\/\/www.march-asociados.com\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;llista_serveis&#8221; css=&#8221;.vc_custom_1498066053481{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_accordion shape=&#8221;square&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;8&#8243; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Protection of patents and trademarks&#8221; tab_id=&#8221;proteccion-patentes-marcas&#8221; el_class=&#8221;fons_blau_fosc_titol&#8221;][vc_row_inner css=&#8221;.vc_custom_1498813122404{padding-top: 20px !important;padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_column_inner][vc_column_text]<\/p>\n<h3 class=\"titol_fons_blau_fosc\">Registration strategy advice<\/h3>\n<p>In industrial and intellectual property, the line between investment and expenditure is very fine. That&#8217;s why our advice focuses on getting the best possible protection using the necessary tools to minimise costs.<\/p>\n<p>30 years\u2019 experience and employees in 140 countries enable us to identify the best protection strategies, especially at the international level. In addition to all of this, our <a href=\"https:\/\/www.march-asociados.com\/firma\/?lang=en\">reporting methodology<\/a> \u00a0minimises the effort required by our clients to monitor possible threats to their rights.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"titol_fons_blau_fosc\">Registration of patents and trademarks<\/h3>\n<p>Research, applications, maintenance of our clients\u2019 rights and monitoring of third party rights that may clash with those of our clients are the basic services offered by our registration team for all bodies (OEPM [Spanish Patent and Trademark Office], EUIPO, WIPO and EPO).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1499866747457{padding-right: 70px !important;padding-left: 70px !important;}&#8221; el_class=&#8221;subdesplegable&#8221;][vc_column_inner][vc_column_text]<\/p>\n<div id=\"accordion1\" class=\"panel-group serveis_blau_fosc\">\n<div class=\"panel panel-default\">\n<div id=\"headingOne\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a href=\"#marcas\" data-toggle=\"collapse\" data-parent=\"#accordion\">TRADEMARKS <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"marcas\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">\n<p>Our projects are focused on anticipating potential obstacles that may arise in the registration process and setting a realistic and effective schedule, in line with the business needs of each company. Our services start with a preliminary analysis that determines the viability of the desired trademark and a proposal for registration at the international level to cover the main protection requirements.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"panel panel-default\">\n<div id=\"headingTwo\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a class=\"collapsed\" href=\"#patentes\" data-toggle=\"collapse\" data-parent=\"#accordion\">PATENTS\/UTILITY MODELS <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"patentes\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">There is no doubt that awareness of the start of the art gives product research and development departments a starting point for achieving novel and inventive results. In the same way, success in patent registration depends on the appropriate use of registration times. Our team manages these two variables so that the strategies adopted achieve their objectives, especially in complex scenarios such as at the international level.<\/div>\n<\/div>\n<\/div>\n<div class=\"panel panel-default\">\n<div id=\"headingThree\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a class=\"collapsed\" href=\"#disenos\" data-toggle=\"collapse\" data-parent=\"#accordion\">DESIGNS <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"disenos\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">doing it quickly can be the difference between the success or failure of the design registration strategy. Therefore, the pursuit of perfection is the principle behind our design registration advice.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1499791148600{margin-bottom: 20px !important;padding-right: 45px !important;padding-left: 45px !important;}&#8221;][vc_column_inner el_class=&#8221;separador_ratlla&#8221;][vc_column_text el_class=&#8221;diferentes&#8221;]<\/p>\n<h3 style=\"text-align: left;\">WHAT MAKES US DIFFERENT<\/h3>\n<p>&nbsp;<\/p>\n<ul class=\"marge-peu\">\n<li>Registration processed in less than 1 hour at the national and international levels.<\/li>\n<li>Registration with all national, European and international bodies (OEPM, EUIPO and WIPO).<\/li>\n<li><a href=\"https:\/\/www.march-asociados.com\/firma\/?lang=en\">Reporting methodology<\/a> that speeds up the tracking of all matters by companies.<\/li>\n<li>Our monitoring services enable us to find applications that may be identical or similar to those of our clients.<\/li>\n<li>Control of competition: our clients can use certain completely free competition monitoring services.<\/li>\n<li>Disputes: we exhaust all administrative and judicial review remedies thanks to a team that specialises in this area.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Legal strategy&#8221; tab_id=&#8221;estrategia-legal&#8221; el_class=&#8221;fons_blau_clar_titol&#8221;][vc_row_inner css=&#8221;.vc_custom_1498813955159{padding-top: 20px !important;padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1502987410552{padding-top: 20px !important;}&#8221;]Our team of lawyers, who are experts in conflict and disputes, adds further protection to industrial and intellectual property rights, actively defending them against any risk of infringement via administrative or legal proceedings.<\/p>\n<p>Our team has proven experience in the majority of business sectors, particularly healthcare and pharmaceuticals, food, sport and textiles.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"accordion2\" class=\"panel-group serveis_blau_clar\">\n<div class=\"panel panel-default\">\n<div id=\"headingOne\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a href=\"#precontenciosas\" data-toggle=\"collapse\" data-parent=\"#accordion\">PRE-LITIGATION ACTIONS <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"precontenciosas\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">\n<p>We firmly believe that out-of-court proceedings are inevitable in trying to reach agreements that satisfy both parties and avoiding the uncertainty of legal proceedings.<br \/>\nOur team always aims to enter into negotiations that put an immediate stop to the infringement and the signature of an agreement to avoid future confrontations, provided that this does not excessively delay proceedings and increase the damage caused or put the effectiveness of proceedings at risk.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"panel panel-default\">\n<div id=\"headingTwo\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a class=\"collapsed\" href=\"#contenciosas\" data-toggle=\"collapse\" data-parent=\"#accordion\">LITIGATION ACTIONS <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"contenciosas\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">\n<p>Whether via civil, criminal, judicial review or arbitration proceedings, our specialists advise on the required defence and attack strategies to protect patents, trademarks, designs, copyrights, etc.<\/p>\n<p>Our areas of expertise include the following scopes of action:<\/p>\n<ul>\n<li>Infringement of pharmaceutical patents: we play an active role in conflicts resulting from the manufacture and marketing of generic drugs that allegedly infringe patents in force. Being a member of a firm such as JAUSAS that is a leader in providing advice to the pharmaceutical industry gives us decades of experience in this field.<\/li>\n<li>Fairs, conferences and exhibitions: we work towards the granting and\/or enforcement of injunctions to protect industrial property rights in the short period of time in which fairs, conferences and exhibitions are held.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"panel panel-default\">\n<div id=\"headingThree\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a class=\"collapsed\" href=\"#pirateria\" data-toggle=\"collapse\" data-parent=\"#accordion\">PIRACY AND COUNTERFEITING <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"pirateria\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">\n<p>In a world where piracy and counterfeiting are common, our lawyers advise clients on the most effective action to minimise damage and prevent future infringements.<\/p>\n<p>To achieve maximum efficiency, we have developed a comprehensive action plan against piracy based on being proactive. Through this plan, our specialists carry out an ongoing analysis of the point of manufacture, distribution and marketing of the counterfeit products, with the aim of developing defence strategies in advance.<\/p>\n<p>Our team combines all the information obtained from on-site investigations in industrial areas, police actions and interventions and collaboration with our international network to offer our clients practical solutions that enable them to minimise risks and contain the development of counterfeit products.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"panel panel-default\">\n<div id=\"headingThree\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a class=\"collapsed\" href=\"#auditorias\" data-toggle=\"collapse\" data-parent=\"#accordion\">AUDITS <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"auditorias\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">\n<p>The best tool to check the level of protection of intangible assets is an audit, since it allows us to determine whether there is any over- or under-protection. We identify industrial property rights that have insufficient or unnecessary protection and offer concrete suggestions to optimise our clients\u2019 industrial property portfolio.<\/p>\n<p>Our registration team regularly carries out industrial and intellectual property audits to document all of a company\u2019s intangible assets, correctly identifying the following issues:<\/p>\n<ul>\n<li>Ownership and validity of the intangible asset at the geographical level.<\/li>\n<li>Review of the contracts governing ownership.<\/li>\n<li>Registered protection of trademarks, patents, designs, utility models and other intangible assets.<\/li>\n<li>Review of licences and their compliance, as well as other encumbrances on industrial and intellectual property rights.<\/li>\n<li>Economic analysis of the costs of maintaining registration of the rights and the benefits they bring to the company.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1498066938284{margin-bottom: 20px !important;padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_column_inner el_class=&#8221;separador_ratlla&#8221;][vc_column_text el_class=&#8221;diferentes&#8221;]<\/p>\n<h3 style=\"text-align: left;\">WHAT MAKES US DIFFERENT<\/h3>\n<ul class=\"marge-peu\">\n<li>Infringements of pharmaceutical patents and mechanical patents.<\/li>\n<li>Trademark infringements in the food, textile and fashion industries.<\/li>\n<li>Protection of the rights of athletes and celebrities (trademark rights and image rights).<\/li>\n<li>Unfair competition from ex-employees.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Contracting&#8221; tab_id=&#8221;contratacion&#8221; el_class=&#8221;fons_groc_fosc_titol&#8221;][vc_row_inner css=&#8221;.vc_custom_1499866449878{padding-top: 20px !important;padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_column_inner][vc_column_text]<\/p>\n<div id=\"accordion3\" class=\"panel-group serveis_groc_fosc\">\n<div class=\"panel panel-default\">\n<div id=\"headingOne\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a href=\"#knowhow\" data-toggle=\"collapse\" data-parent=\"#accordion\">KNOW HOW<i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"knowhow\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">\n<p>Our lawyers draw up agreements on the licence and transfer of know how. The purpose of these agreements is the transfer of a company\u2019s confidential technical, business and financial knowledge with commercial or industrial applications.<\/p>\n<p>Our experience enables us to draw up know how agreements aimed at improving the use of our clients\u2019 trade secrets, emphasising the safeguarding of the confidentiality of the information disclosed, both during and after the contractual relationship.<\/p>\n<p>The success of this type of agreement depends on formality, secrecy and burden, three elements taken into account by our team.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"panel panel-default\">\n<div id=\"headingTwo\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a class=\"collapsed\" href=\"#contratos\" data-toggle=\"collapse\" data-parent=\"#accordion\">LICENCE AND TRANSFER AGREEMENTS <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"contratos\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">\n<p>National and international licence and transfer of trademarks, patents, utility models and industrial designs.<\/p>\n<p>We specialise in agreements on the use of industrial property rights, emphasising aspects such as regulating the way in which they are used, with the aim of avoiding the discredit, dilution or loss of the rights.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"panel panel-default\">\n<div id=\"headingThree\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a class=\"collapsed\" href=\"#autor\" data-toggle=\"collapse\" data-parent=\"#accordion\">COPYRIGHTS <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"autor\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">Our projects are focused on the transfer of use rights on artistic, literary and scientific creations. Our team has extensive experience in agreements on the transfer of rights on images, photographs and literary works.<\/div>\n<\/div>\n<\/div>\n<div class=\"panel panel-default\">\n<div id=\"headingThree\" class=\"panel-heading\">\n<h5 class=\"panel-title\"><a class=\"collapsed\" href=\"#imagen\" data-toggle=\"collapse\" data-parent=\"#accordion\">IMAGE RIGHTS <i class=\"fa fa-angle-down pull-right\"><\/i><\/a><\/h5>\n<\/div>\n<div id=\"imagen\" class=\"panel-collapse collapse\">\n<div class=\"panel-body\">\n<p>We specialise in advising elite athletes, artists and people who appear in the media. An essential part of this advice is drawing up agreements on the transfer of image rights with leading companies.<\/p>\n<p>Our team always seeks a correct transfer of these rights that restricts use to what the client wants and needs, thus avoiding excesses on the part of the assignee and allowing for future transfers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1499792639865{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_column_inner el_class=&#8221;separador_ratlla&#8221;][vc_column_text el_class=&#8221;diferentes&#8221;]<\/p>\n<h3>WHAT MAKES US DIFFERENT<\/h3>\n<ul class=\"marge-peu\">\n<li>We specialise in the contracting of image rights of elite athletes and artists.<\/li>\n<li>Personalised service throughout the process.<\/li>\n<li>Drawing up of agreements adapted to the actual needs of the client.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Valuation of intangible assets&#8221; tab_id=&#8221;valoracion-intangibles&#8221; el_class=&#8221;fons_gris_titol&#8221;][vc_row_inner css=&#8221;.vc_custom_1499866459857{padding-top: 20px !important;padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1499866526368{padding-top: 20px !important;}&#8221;][vc_column_text]Many companies need to value their intangible assets in order to determine licence or sale prices, carry out a strategic or investment analysis, obtain funding, resolve legal proceedings or meet tax requirements.<\/p>\n<p>Valuation of intangible assets enables companies to make more informed decisions, especially when industrial and intellectual property is a key asset. In addition, it should be noted that the valuation of intangible assets provides an economic reference point for granting or renewing licence agreements, so their impact on a company\u2019s day-to-day business is significant.<\/p>\n<p>Our team of economists frequently carries out valuations of trademarks and patents using the methods considered most appropriate for each case and combining economic, technical and scientific points of view.<\/p>\n<p>Some of the methods of valuing intangible assets used by our professionals are royalty relief, historical cost, discounted cash flow adjusted by probability and the real options valuation method.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1499792647753{padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_column_inner el_class=&#8221;separador_ratlla&#8221;][vc_column_text el_class=&#8221;diferentes&#8221;]<\/p>\n<h3>WHAT MAKES US DIFFERENT<\/h3>\n<ul class=\"marge-peu\">\n<li>Our valuations of pharmaceutical patents and pharmaceutical portfolios are backed up by our extensive experience and knowledge of the pharmaceutical and biotechnology industries, where our group is a world leader.<\/li>\n<li>We specialise in the valuation of patents for biological and advanced therapy medicinal products.<\/li>\n<li>Valuation of trademarks in the textile industry.<\/li>\n<li>Multidisciplinary team that brings together experts in valuation techniques with experts in the various fields of application of industrial and intellectual property.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;llista_serveis&#8221; css=&#8221;.vc_custom_1498066053481{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_accordion shape=&#8221;square&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;8&#8243; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Protection of patents and trademarks&#8221; tab_id=&#8221;proteccion-patentes-marcas&#8221; el_class=&#8221;fons_blau_fosc_titol&#8221;][vc_row_inner css=&#8221;.vc_custom_1498813122404{padding-top: 20px !important;padding-right: 30px &#8230; <br \/><a class=\"read-more\" href=\"https:\/\/www.march-asociados.com\/en\/services\/\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-583","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Services - MARCH &amp; ASOCIADOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.march-asociados.com\/servicios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Services - MARCH &amp; ASOCIADOS\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;llista_serveis&#8221; css=&#8221;.vc_custom_1498066053481{background-color: #f2f2f2 !important;}&#8221;][vc_column][vc_tta_accordion shape=&#8221;square&#8221; c_icon=&#8221;chevron&#8221; c_position=&#8221;right&#8221; active_section=&#8221;8&#8243; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Protection of patents and trademarks&#8221; tab_id=&#8221;proteccion-patentes-marcas&#8221; el_class=&#8221;fons_blau_fosc_titol&#8221;][vc_row_inner css=&#8221;.vc_custom_1498813122404{padding-top: 20px !important;padding-right: 30px ... 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